What would a price increase do to your profit?
Price is the highest-leverage move in your business — a small increase drops almost straight to EBITDA. See the profit and enterprise-value impact of your next price move, and exactly how much volume you could lose before it stops paying.
Tell us about your business
A directional model of how a price change flows to profit. Nothing is stored on this page.
Frequently asked questions
How does a price increase affect EBITDA?
A price increase carries almost no added cost, so it falls nearly straight to EBITDA. On healthy margins, a 3% increase can lift operating profit by double digits, and because enterprise value is a multiple of EBITDA, the gain compounds.
What is breakeven volume loss?
The maximum unit volume you can lose from a price increase before the increase stops adding profit. The calculator computes it from your price increase and gross margin.
How much can I raise prices without losing customers?
It depends on the value you deliver and each segment’s price sensitivity, but most disciplined increases land between 2% and 8%, and breakeven volume loss is usually far higher than owners fear.
Is the Price Increase Calculator free?
Yes. Enter your revenue, EBITDA, margin, and proposed increase to see your EBITDA and enterprise-value impact in about 60 seconds.
Why pricing is the fastest lever to profit
Of every lever a CEO can pull — volume, cost, or price — price is the most powerful. A price increase carries almost no added cost, so it falls nearly straight to EBITDA. A 3% increase on a business with healthy margins can lift operating profit by double digits, and because enterprise value is a multiple of EBITDA, the gain compounds into the value of the company itself.
The fear is always volume loss. The Price Increase Calculator quantifies it precisely: enter your revenue, EBITDA, gross margin, and the increase you're weighing, and it shows the EBITDA and enterprise-value impact — plus your breakeven volume loss, the exact amount of volume you could lose before the increase stops paying. In most middle-market businesses that breakeven is far higher than owners expect, which is why disciplined pricing is the lowest-risk margin available.
How to capture it without losing your best customers
The goal isn't a blunt across-the-board hike. It's pricing to value: segment customers and products by the value you deliver and their price sensitivity, move first on your weakest-priced accounts, and build increases into contract terms so they happen on a cadence. That's the core of the Profitable Growth Operating System (PGOS) we run with private equity portfolio companies and middle-market CEOs.
Book a call to build your pricing move — or try the Business Valuation Calculator, the Profitable Growth Scorecard, and the Profit Concentration Analyzer.