Every leader wants growth. But growth that sticks is earned, not assumed.
After you’ve Segmented to find your Fort, Simplified to strip out complexity, and run Zero-Up to see where profit is really made, you finally earn the right to grow. And when you do, growth compounds profit instead of diluting it.
Why Growth Must Be Different
Most organizations chase growth indiscriminately by adding products, services, or markets in hopes of scale. But that kind of growth multiplies complexity and erodes margin.
In the Profitable Growth Operating System (PGOS), growth is reframed: it’s not about doing more. It’s about doing better. Expansion is anchored in the customers and products that already deliver your strongest results.
The Growth Playbook
Disciplined growth means concentrating resources on your Fort—your best customers and best products. Leaders drive profitable growth by:
- Deepening relationships with A customers → Expand share of wallet by solving more of their problems and becoming indispensable.
- Reinvesting in top products → Focus on continuous improvement, innovation, and marketing where loyalty and margins are highest.
- Scaling proven wins → Replicate successful formulas across similar accounts, adjacent markets, or targeted geographies without diluting focus.
This approach doesn’t just add revenue. It builds a competitive moat: higher margins, stronger loyalty, and more resilient performance over time.
We’ve helped companies shift from chasing “shiny objects” to doubling down on their Fort accounts, leading to double-digit EBITDA growth without adding headcount.
The Bottom Line
After Segmenting, Simplifying, and Zeroing Up, you’ve earned the right to Grow. At The 80/20 Institute, we help leaders turn this discipline into profitable growth that lasts.
The Profitable Growth Accelerator™ (PGA) is the entry point—using your company’s data to uncover 30% EBITDA growth opportunities in 100 days. From there, our broader programs continue the cycle, sustaining and compounding profitable growth over time.
Book a Discovery Call today to see how PGA can help you start the journey and see how our system keeps you growing, profitably, long after the first 100 days.