HANNAH CANADY

Background

As a Strategy Manager at Arrowhead Engineered Products, and Sales Associate for The 80/20 Institute, Hannah supports the development and execution of enterprise-level strategic initiatives focused on growth, performance improvement, and long-term value creation. She works closely with senior leadership to help translate strategic priorities into actionable plans, supporting alignment across the organization and driving disciplined execution.

Hannah brings a broad, cross-functional background spanning strategy, marketing, sales, and operations. Her experience includes supporting operating system deployment, leading strategic marketing initiatives, conducting market and performance analysis, and engaging directly with customers through consultative sales roles. Across these experiences, she has developed a strong ability to synthesize data, structure complex problems, and connect strategy to execution in fast-paced, private-equity-backed environments.

Education, Licenses & Certifications

Indiana University – Kelley School of Business
Bachelor of Finance & Public Affairs

Professional & Industry Experience

Strategy Manager, Arrowhead Engineered Products
Supports strategic planning, market and competitive analysis, KPI development, and cross-functional initiatives aligned to long-term business objectives
Campaign & Communication Specialist, OTC Industrial Technologies
Led strategic marketing initiatives, managed third-party agencies, and supported enterprise operating system deployment across a private equity portfolio
Sales Associate, The 80/20 Institute (ETI)
Supported commercial growth through consultative selling, prospect engagement, and aligning client needs with 80/20 training and advisory solutions.
Territory Sales Lead, The Hershey Company
Drove data-driven sales strategy, stakeholder engagement, and performance improvement across a multi-store territory.
Product Brand Management & Inside Sales Intern, Therma-Tru Doors
Supported product strategy, competitive analysis, market research, and go-to-market initiatives.

Skills and Expertise

Strategy development & execution aligned to growth and performance priorities
Market, customer, and competitive analysis
Sales strategy & commercial effectiveness
Marketing strategy & campaign execution
Cross-functional project leadership & change management
Performance metrics, KPI tracking, and executive reporting
Process improvement & operating system enablement