Chris kelty

Background

Chris is strategic, transformational business leader who brings a mix of Commercial and Continuous Improvement-focused experience across various industries. More than 10 years of experience leading organizations through Strategy Deployment and 80/20, as a means to turn strategy into execution, and breakthrough goal achievement.

Education, Licenses & Certifications

University of Wisconsin Green Bay, Austin E. Cofin – School of Business: Bachelor of Business Administration (B.B.A) Marketing.

Professional & Industry Experience

Director, 80/20 Profit & Growth | Arrowhead EP, GIBS
Lead 80/20 implementations for PE-owned businesses; coached leadership teams on segmentation, simplification, resource planning and profitable growth deployment.
Account Executive | 80/20 Institute
Support clients in applying 80/20 principles to drive sales and operational efficiency, aligned to organizational strategy.
Director, Commercial Strategy & Deployment
Managed a $2.7B demand plan across global sales teams; built and led Sales Planning, Compensation, and Continuous Improvement teams supporting 450+ sellers. Delivered global sales plans that translated strategy into results; optimized quotas, incentives, and customer segmentation; drove GTM initiatives and enabled Regal Rexnord integration.
Sr. Manager, Global Sales Ops Planning
Global process owner for Customer Segmentation, Commercial Strategy Deployment Led global sales planning, incentives, and quota deployment; and go-to-market execution.
Commercial Marketing Manager
Deployed go-to-market strategy and scaled Voice of the Customer programs to inform product development and strategic account management.
Commercial Continuous Improvement Manager
Led enterprise-wide adoption of business systems; drove strategic deployment, lean process improvements, and performance tracking; facilitated annual improvement initiatives and daily management. Delivered sales and distribution training, managed LMS, created educational content, and supported leadership development programs.

Skills and Expertise

80/20 Profit & Growth: Business Strategy: 80/20 Implementation, Strategic Deployment, Segment Profitability, Market Expansion.
Strategic Sales Planning & Deployment: Designed and executed global sales plans, quotas, and incentive programs; aligned commercial strategy with execution to drive measurable growth.
Commercial Strategy & Go-to-Market: Developed and deployed GTM strategies, Voice of the Customer programs, and commercial growth enablers to enhance market penetration and account performance.
Sales Operations Leadership: Built and led Sales Planning, Compensation, and Continuous Improvement teams.
Customer Segmentation & Targeting: Optimized customer portfolios using 80/20 methodology to prioritize high-value accounts and maximize revenue.
Business Systems & Process Improvement: Implemented enterprise business systems, lean process improvements, and performance tracking initiatives; led annual improvement programs and facilitated daily management.